Posted by & filed under Uncategorized.

Description: — Cadbury Plc, the world’s second- biggest confectionery company, said an unsolicited takeover offer from Kraft Foods Inc. is an “unappealing prospect” due to its rival’s business model and “lower growth” prospects.


Date: 9/12/2009

Keys: Mergers and acquisitions, stock market


Questions for discussion:

  • Comment on the valuation offered by Kraft? Do you think the offer is fair? Explain your answer.
  • Why would this merger make sense to Kraft? Explain your answer.
  • What synergies might there be between these two firms?

Leave a Reply

Your email address will not be published. Required fields are marked *