Description: — Cadbury Plc, the world’s second- biggest confectionery company, said an unsolicited takeover offer from Kraft Foods Inc. is an “unappealing prospect†due to its rival’s business model and “lower growth†prospects.
Source: Bloomberg.com
Date: 9/12/2009
Keys: Mergers and acquisitions, stock market
Link:Â http://www.bloomberg.com/apps/news?pid=20601103&sid=a1pWbUXjfhaU
Questions for discussion:
- Comment on the valuation offered by Kraft? Do you think the offer is fair? Explain your answer.
- Why would this merger make sense to Kraft? Explain your answer.
- What synergies might there be between these two firms?
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