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Description: Harley-Davidson Inc., the biggest U.S. motorcycle maker, rose on plans to cut about 180 jobs, end its Buell line and sell its MV Agusta unit to save as much as $140 million in annual costs.


Date: 10/15/2009

Keys: Cash flows (p355), Stock market (p281)


Questions for discussion: 

  • Summarize the reasons given for Harley-Davidson’s rise in stock value?
  • How will financials change as a result of this decision? 
  • Do you think this was a wise decision? Explain your thinking.

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