Description:   Sears Holdings Corp. has agreed to sell its popular Craftsman tool brand through Ace Hardware stores, as the company turns again to outsiders to help grow its sales.

Source: Marketwatch.com

Date: 02/20/2010

Link: http://www.marketwatch.com/story/sears-agrees-to-sell-craftsman-tools-at-ace-hardware-2010-02-20

Questions for discussion:

• Do you think this strategy is sound for both firms?
• What alternative strategies are available to Sears and to Ace?
• What additional M&A strategies are available to Sears and to Ace?