Posted by & filed under Company Analysis, Growth & Valuation.

Description:   Sears Holdings Corp. has agreed to sell its popular Craftsman tool brand through Ace Hardware stores, as the company turns again to outsiders to help grow its sales.

Source: Marketwatch.com

Date: 02/20/2010

Link: http://www.marketwatch.com/story/sears-agrees-to-sell-craftsman-tools-at-ace-hardware-2010-02-20

Questions for discussion:

  • Do you think this strategy is sound for both firms?
  • What alternative strategies are available to Sears and to Ace?
  • What additional M&A strategies are available to Sears and to Ace?

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