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Description:  Playboy is facing a lively takeover battle, which promises to get more and more interesting. Jon Friedman discusses why he believes the focus on Playboy underscores the fact that fabled but scorned “old-media” brands still have a lot of value.

 

Source:  Marketwatch.com – video report

Date: 07/16/2010

Link: http://www.marketwatch.com/video/asset/news-hub-the-playboy-takeover-tussle/B951E43C-8270-4A5E-8A61-1E67BCB7F91C

Questions for discussion:

  • From a M&A point of view, how would you go about evaluating the value of Playboy magazine?
  • What value would you give to Playboy shares and explain your thinking?
  • Do you agree with the analyst that suggests this is a “media play” with no brand value left?

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