Description:Â Playboy is facing a lively takeover battle, which promises to get more and more interesting. Jon Friedman discusses why he believes the focus on Playboy underscores the fact that fabled but scorned “old-media” brands still have a lot of value.
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Source: Marketwatch.com – video report
Date: 07/16/2010
Questions for discussion:
- From a M&A point of view, how would you go about evaluating the value of Playboy magazine?
- What value would you give to Playboy shares and explain your thinking?
- Do you agree with the analyst that suggests this is a “media play†with no brand value left?
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