Description:Â Playboy is facing a lively takeover battle, which promises to get more and more interesting. Jon Friedman discusses why he believes the focus on Playboy underscores the fact that fabled but scorned “old-media” brands still have a lot of value.
Source:Â Marketwatch.com â€“ video report
Questions for discussion:
- From a M&A point of view, how would you go about evaluating the value of Playboy magazine?
- What value would you give to Playboy shares and explain your thinking?
- Do you agree with the analyst that suggests this is a â€œmedia playâ€ with no brand value left?