Description:Â Stingy consumers are causing stomachaches for brand-name makers of household goods and packaged foods. The biggest consumer-staples companies have been forced into short-term promotions and price cuts to stoke volume growth and retain market share.
Questions for discussion:Â
- Summarize the investing strategies presented.
- Do you agree with these recommendations?
- Given the information presented, what should the financial managers of these firms be thinking?
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