Description:  Like a weekend duffer playing through a summer squall, the golf industry has weathered brutal conditions in recent years. Callaway, the Carlsbad, California-based golf equipment maker, has hardly been immune to the ill winds. After banner years in 2007 and 2008, the company encountered the economic storm that struck the entire industry in 2009, and saw an annual revenue drop of 15 percent.

Source:  BNET.com
 
Date: 09/17/2010

Link: http://www.bnet.com/article/how-the-best-known-brand-in-golf-is-navigating-the-global-economy/466407?tag=mantle_skin;content

Questions for discussion: 

• Summarize the financial changes at the firm over the past few years?
• Do you agree with the analysis and projections presented in the article?
• As an investor, how would play Callaway and other golf equipment businesses?
• What would your strategic planning be as a financial manager at this firm?