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Description:  How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since … O.K., only since Google. That’s still huge.

Source:  Businessweek.com
 
Date: 09/22/2010

Link: http://www.businessweek.com/magazine/content/10_40/b4197064860826.htm

Questions for discussion: 

  • Summarize the financial evaluations made in the article for Facebook?
  • As an investor, how would you play Facebook?
  • What would your strategic planning be as a financial manager at this firm?

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