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Description: International Business Machines Corp. rose to the highest level since it went public in 1915 as investors show support for Chief Executive Officer Sam Palmisano’s strategy of remaking the 99-year-old company.


Date: 10/07/2010

Questions for discussion:

  • Summarize the strategies used by Sam Palmisano to boost IBM share value.
  • Do you believe there are other actions that should or could be taken?
  • How significant was the buy-back to the share price movement?
  • How much of the share value improvement was due to financial management decisions?

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