Description:Â When Jim Lucanish was shopping for new inkjet presses for his Los Angeles printing company, he considered buying from Eastman Kodak Co. (EK) After all, Kodak sells widely admired digital imaging technology. On the other hand, Lucanish knew the companyâ€™s six-year-old turnaround effort was faltering, and that gave him pause.
Questions for discussion:
- Summarize the financial problems facing the firm today and the reasons for them.
- What action would you recommend to management?