Posted by & filed under Company Analysis, Financial analysis, Industry Analysis, Management Issues.

Description:  NBC pays millions to broadcast one of the most mediocre teams in football


Date: 09/08/2011


Questions for discussion:

  • What does this report suggest about the issues surrounding evaluating college football broadcast rights?
  • How would you go about calculating the value of a contract?
  • What recommendations would you make to NBC and to colleges?

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