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Description:  NBC pays millions to broadcast one of the most mediocre teams in football

Source:  Businessweek.com

Date: 09/08/2011

Link:  http://www.businessweek.com/magazine/notre-dame-the-fleecing-irish-09082011.html

Questions for discussion:

  • What does this report suggest about the issues surrounding evaluating college football broadcast rights?
  • How would you go about calculating the value of a contract?
  • What recommendations would you make to NBC and to colleges?

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