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Description:  Toyota Motor Corp. (7203), Asia’s biggest carmaker, is telling parts suppliers in Japan to slash prices or face being replaced by overseas rivals as the yen’s value appreciates, four people involved with the discussions said..


Date: 10/07/2011


Questions for discussion:

  • Explain the connection between the value of the Japanese currency and the business decisions made by Toyota?
  • How does this article illustrate the global nature of business?
  • How else could Toyota and Japanese suppliers deal with this problem?

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