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Description:   The recession led jewelry designer Scott Kay to use cobalt, an affordable metal popular with the space industry.

Source: CNNMoney.com – video report

Date: 10/14/2011

Link:  http://money.cnn.com/video/smallbusiness/2011/10/12/smb_sbt_scott_kay.cnnmoney/

Questions for discussion:

  • What does this report suggest about consumer perceptions of traditional metals used for jewelry such as gold, silver, and platinum?
  • How might this change be reflected in these commodity prices?

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