Posted by & filed under Company Analysis, Financial analysis, Growth & Valuation.

Description:  Green Mountain Coffee Roasters has unveiled a new brewing system to build on the popularity of its K-cup line, which may face competition after two key patents expire in September.

Source: CNNMoney.com

Date: 02/16/2012

Link:  http://money.cnn.com/2012/02/15/markets/green_mountain_coffee/index.htm

Questions for discussion:

  • How does the firm generate revenue?
  • Is this business model sound?
  • What risks are there to cash flow?
  • What are other revenue streams the firm should be looking at?

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