Description:Â From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?
Source: CNNMoney.com â€“ video report
Questions for discussion:
- Explain the sudden financial changes to the various businesses mentioned in the report.
- Do you think this phenomenon can last?
- What strategic plans would you recommend to the various businesses mentioned to take advantage of immediate opportunities?
- How can financial mangers mitigate risk with any chosen strategy?
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