Description:  From Knicks jersey sales to tickets on the road, many firms are profiting from Linsanity. But can it last?

Source: CNNMoney.com – video report

Date: 02/17/2012

Link:  http://money.cnn.com/video/news/2012/02/16/n_jeremy_lin_business.cnnmoney/

Questions for discussion:

• Explain the sudden financial changes to the various businesses mentioned in the report.
• Do you think this phenomenon can last?
• What strategic plans would you recommend to the various businesses mentioned to take advantage of immediate opportunities?
• How can financial mangers mitigate risk with any chosen strategy?