Posted by & filed under Company Analysis, Financial analysis, Financial Planning, Growth & Valuation.

Description: “Looking for CD or Money Market Rates? You can do better.” That’s the pitch that greets visitors to General Electric’s (GE) Interest Plus website. GE, Duke Energy (DUK), Ford Motor (F), and Caterpillar (CAT), are among companies enticing a growing number of individuals to buy their debt through investments sometimes billed as higher-yield alternatives to checking accounts and money market funds.

Source: Businessweek.com

Date: Jun 07, 2012

Link: http://www.businessweek.com/articles/2012-06-07/u-dot-s-dot-blue-chips-want-you-to-buy-their-debt

Questions for Discussions:

  • Summarize the market conditions facing financial planners at blue chip firms.
  • Do you think brand has any influence on investors’ decision-making?

 

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