Description: â€œLooking for CD or Money Market Rates? You can do better.â€ Thatâ€™s the pitch that greets visitors to General Electricâ€™s (GE) Interest Plus website. GE, Duke Energy (DUK), Ford Motor (F), and Caterpillar (CAT), are among companies enticing a growing number of individuals to buy their debt through investments sometimes billed as higher-yield alternatives to checking accounts and money market funds.
Date: Jun 07, 2012
Questions for Discussions:
- Summarize the market conditions facing financial planners at blue chip firms.
- Do you think brand has any influence on investorsâ€™ decision-making?