Description:  Ad, other revenues at the site will fall short of expectations

Source: eMarketer.com

Date: Aug 31, 2012

Link:  http://www.emarketer.com/Article.aspx?R=1009314&ecid=a6506033675d47f881651943c21c5ed4#LSUMqlXHZEGugLmO.99

Questions for Discussions:

• Why has eMarketer reduced its forecast of ad revenues?
• What is the basis for their forecast?
• What does this say about the risks associated with forecasts, especially for firms like Facebook?
• How would you expect investors to react to this change in forecast?