Posted by & filed under Company Analysis, Growth & Valuation.

Description:  Ad, other revenues at the site will fall short of expectations


Date: Aug 31, 2012


Questions for Discussions:

  • Why has eMarketer reduced its forecast of ad revenues?
  • What is the basis for their forecast?
  • What does this say about the risks associated with forecasts, especially for firms like Facebook?
  • How would you expect investors to react to this change in forecast?

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