Description:  The most famous quote attributed to legendary Green Bay Packers coach Vince Lombardi is “winning isn’t everything, it’s the only thing.” But if Lombardi had coached in this era instead of the 1960s he may have substituted the word “marketing” for “winning.”

Source: Forbes.com

Date: Sep 05, 2012

Link:  http://www.forbes.com/sites/mikeozanian/2012/09/05/dallas-cowboys-lead-nfl-with-2-1-billion-valuation/

Questions for Discussions:

• What is the basis for the evaluation of teams?
• What additional metrics would you use when attempting to put a value on a professional sports team?
• How would you assess the level of risk associated with ownership?