Description:  Commentary: Initial reports from retailers are unreliable

Source: Marketwatch.com

Date: Nov 23, 2012

Link:  http://www.marketwatch.com/story/black-friday-results-a-useless-indicator-2012-11-23

Questions for Discussions:

• What does the report say about the value of Black Friday as an indicator?
• Why do you suppose it is given such prominent attention by analysts?