Description: Shutterfly CEO Jeffrey Housenbold says the holiday season accounts for all of the company’s profits and about 40% of its revenue.

Source: CNNMoney.com – video report

Date: Dec 05, 2012

Link: http://money.cnn.com/video/technology/2012/12/05/t-shutterfly-holidays.fortune/

Questions for Discussions:

• Describe the cash flow management issues for the firm.
• Is there a way to smooth the imbalance of cash flow so that it is more even throughout the year?
• How should management deal with the financial issues brought on by cash flow management?