Posted by & filed under Company Analysis, Financial analysis, Growth & Valuation, Industry Analysis.

Description:  Facebook Inc. (FB) reported a plunge in fourth-quarter profit on higher spending, even while it made long-awaited progress luring advertisers eager to reach mobile- device users.

Source: – video report

Date: Jan 31, 2013


Questions for Discussions:

  • Summarize the financial analysis presented in this report for Facebook.
  • Explain the reasoning for the increase in expenses and subsequent drop in profitability.
  • Do you believe the spending will eventually prove to be successful?
  • Would you be a buyer of the company today?


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