Description: Facebook Inc. (FB) reported a plunge in fourth-quarter profit on higher spending, even while it made long-awaited progress luring advertisers eager to reach mobile- device users.
Source: Bloomberg.com – video report
Date: Jan 31, 2013
Questions for Discussions:
- Summarize the financial analysis presented in this report for Facebook.
- Explain the reasoning for the increase in expenses and subsequent drop in profitability.
- Do you believe the spending will eventually prove to be successful?
- Would you be a buyer of the company today?