Description: For decades, fashionistas have known that a Birkin bag is a safe style bet — if you can get your hands on one. That demand makes its producer, Hermes International SCA, the surest bet in the luxury industry when it comes to sales growth.
Source: Bloomberg.com
Date: Feb 11, 2013
Questions for Discussions:
- Summarize the financial perfomance of Hermes in recent years.
- What explains this success?
- Would you expect this trend to continue for the near future?
- Would you be a buyer of the stock?
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