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Description: One of the more remarkable things about Apple?s record debt sale this week was that $3 billion of it came in the form of 30-year bonds. That?s a common duration in such sectors as financials and health care?but not so much in technology, where fortunes are made and destroyed by the constant churn of innovation.


Date: May 03, 2013


Questions for Discussions:

  • What is the message sent to bond investors by this reporter?
  • Would you be a buyer of Apple bonds?

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