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Description: Earlier this month, Pedro Muñoz told customers that his restaurant, Luz, would no longer use popular online food-delivery service Seamless because the site took a 14 percent commission and waited too long—more than a month, a lifetime in the overhead-heavy restaurant business—to give Luz its cut.

Source: Businessweek.com

Date: August 23, 2013

Link: http://www.businessweek.com/articles/2013-08-23/without-seamless-fewer-customers-and-higher-margins#r=hp-ls

Questions for Discussions:

  • What are the cost issues related to using Seamless?
  • Is the service worth the cost?
  • What are some ways to mitigate the costs of online ordering?

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