Description: Constellation Brands (STZ) put out a nice recipe for a profitable cocktail today:• 4 parts beer (must be Mexican)?• 3 parts wine (Arbor Mist, Ravenswood, Robert Mondavi)?• a splash of spirits (Svedka Vodka, Black Velvet Canadian Whisky)
Source: Businessweek.com
Date: Oct 03, 2013
Questions for Discussions:
- What is the basis for the dramatic success of the firm?
- Would you grow the firm through more acquisition or by new product development?
Leave a Reply