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Description: Constellation Brands (STZ) put out a nice recipe for a profitable cocktail today:• 4 parts beer (must be Mexican)?• 3 parts wine (Arbor Mist, Ravenswood, Robert Mondavi)?• a splash of spirits (Svedka Vodka, Black Velvet Canadian Whisky)

Source: Businessweek.com

Date: Oct 03, 2013

Link: http://www.businessweek.com/articles/2013-10-03/for-constellation-cerveza-makes-money-the-way-beer-never-could

Questions for Discussions:

  • What is the basis for the dramatic success of the firm?
  • Would you grow the firm through more acquisition or by new product development?

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