Description: Shares of Mattel were pummeled after the toy maker reported a surprising drop in sales during the holiday shopping season.
Source: CNNMoney.com – video report
Date: Jan 31, 2014
Questions for Discussions:
- What is the connection between the stock market price of Mattel shares and sales performance during the holiday period?
- Why do you think sales fell?
- Do you think this is a general trend for toy manufacturers?
- How should Mattel management respond?