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Description: Shares of Mattel were pummeled after the toy maker reported a surprising drop in sales during the holiday shopping season.

Source: CNNMoney.com – video report

Date: Jan 31, 2014

Link: http://money.cnn.com/video/investing/2014/01/31/investing-the-buzz-mattel-toys-barbie-american-girl-disney.cnnmoney/index.html 

Questions for Discussions:

  • What is the connection between the stock market price of Mattel shares and sales performance during the holiday period?
  • Why do you think sales fell?
  • Do you think this is a general trend for toy manufacturers?
  • How should Mattel management respond?

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