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Description: It’s been four years since Disney purchased Marvel Entertainment for $4 billion. At the time, it wasn’t hailed as a brilliant move. Disney’s stock price sank on news of the deal. Superheroes were hot properties in Hollywood, but Disney was spending billions for a company that had years ago signed away the film rights to its most popular characters. Sony Pictures (SNE) controlled Spider-Man. Fox (FOX) controlled the X-Men, another fan favorite.


Date: Apr 03, 2014


Questions for Discussions:

  • Summarize the acquisition value of Marvel by Disney, thus far.
  • Do you think the acquisition price was fair?

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