Description: It’s been four years since Disney purchased Marvel Entertainment for $4 billion. At the time, it wasn’t hailed as a brilliant move. Disney’s stock price sank on news of the deal. Superheroes were hot properties in Hollywood, but Disney was spending billions for a company that had years ago signed away the film rights to its most popular characters. Sony Pictures (SNE) controlled Spider-Man. Fox (FOX) controlled the X-Men, another fan favorite.

Source: Businessweek.com

Date: Apr 03, 2014

Link: http://www.businessweek.com/articles/2014-04-03/kevin-feige-marvels-superhero-at-running-movie-franchises#r=hp-lst

Questions for Discussions:

• Summarize the acquisition value of Marvel by Disney, thus far.
• Do you think the acquisition price was fair?