Posted by & filed under Company Analysis, Financial analysis, Growth & Valuation.

Description: Apple AAPL -0.2% has broken its fair share of records lately, posting the most profitable quarter in history after selling a record 74.5 million iPhones and becoming the first U.S. company to cross the $700 billion valuation mark.


Date: Feb 19, 2015


Questions for discussion:

  • Summarize the reasons presented in order of importance.
  • Do you agree with this assessment?
  • What are other reasons that might be argued for or against Apple capitalization getting bigger?

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