Description: CrossFit CEO Greg Glassman has turned the fitness industry on its head. He’s done it, I think, by making CrossFit a mirror image of himself.

Source: Forbes.com

Date: Feb 25, 2015

Link: http://www.forbes.com/sites/mikeozanian/2015/02/25/how-crossfit-became-a-4-billion-brand/

Questions for discussion:

• Explain the reasons for the extreme financial success of CrossFit.
• Do you think Greg Glassman can maintain growth at the current rate?
• How would you go about evaluating a buyout of the firm from Greg Glassman?