Description: CrossFit CEO Greg Glassman has turned the fitness industry on its head. He’s done it, I think, by making CrossFit a mirror image of himself.
Date: Feb 25, 2015
Questions for discussion:
- Explain the reasons for the extreme financial success of CrossFit.
- Do you think Greg Glassman can maintain growth at the current rate?
- How would you go about evaluating a buyout of the firm from Greg Glassman?
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