Description: McDonald’s Corp. Chief Executive Officer Steve Easterbrook promised to give details of his turnaround plan for the struggling chain next month, following another quarter of declining sales and profit.

Source: FinancialPost.com/Bloomberg.com

Date: April 22, 2015

Link: http://business.financialpost.com/investing/mcdonalds-ceo-promises-turnaround-plan-after-six-straight-quarters-of-slumping-sales

Questions for Discussions:

Why did the stock jump on the news of a plan?

• Do you think the stock price will be maintained?
• What do investors want to see and hear from management?