Description: Crowdfunding platforms have become popular ways for entrepreneurs to bypass traditional channels, but the biggest success stories have typically involved tech items, video games and Hollywood movies. Flow Hive, on the other hand, isn’t a particularly high-tech product. Instead, it’s a new way of doing a laborious, age-old task.

Source: NYTimes.com

Date: May 30, 2015

Link: http://www.nytimes.com/2015/05/31/business/a-beehive-that-takes-the-sting-out-of-the-harvest.html?ref=smallbusiness&_r=0

Questions for discussion:

• Why do you think this crowdfunding effort was such a success?
• Is the price competitive with alternative technologies for the industry?