Posted by & filed under Company Analysis, Financial Planning, Growth & Valuation, Management Issues.

Description: Fitbit Inc., the maker of wearable health-tracking devices, fell to its lowest price since its initial public offering after introducing a new smartwatch — similar in design to Apple Inc.’s product — while companies such as Fossil Group and Under Armour Inc. debuted fitness devices at the International Consumer Electronics Show.

Source: Bloomberg.com

Date: Jan 05, 2016

Link: http://www.bloomberg.com/news/articles/2016-01-05/fitbit-plummets-as-competition-in-fitness-devices-heats-up

Questions for discussion:

  • Why is Fitbit stock under pressure?
  • What does this report suggest about revenue generation in this industry?
  • Do you think any of the firms mentioned are worthy investments?

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