Description: Fitbit Inc., the maker of wearable health-tracking devices, fell to its lowest price since its initial public offering after introducing a new smartwatch — similar in design to Apple Inc.’s product — while companies such as Fossil Group and Under Armour Inc. debuted fitness devices at the International Consumer Electronics Show.
Date: Jan 05, 2016
Questions for discussion:
- Why is Fitbit stock under pressure?
- What does this report suggest about revenue generation in this industry?
- Do you think any of the firms mentioned are worthy investments?