Description: Amid the giant televisions, Bluetooth-enabled baby socks, and virtual-reality headsets at the Consumer Electronics Show in Las Vegas earlier this month, Kodak calmly introduced a more low-key device. Its new Super 8 camera, which will go on sale this fall for a base price of four hundred dollars, is a reimagining of the analog Super 8 format that Kodak invented, in 1965.

Source: NewYorker.com

Date: Jan 27, 2016

Link: http://www.newyorker.com/business/currency/kodak-and-the-analog-response-to-disruption?intcid=mod-latest

Questions for Discussions:

• What is the concept of “technology reemergence”?
• Do you think this line of thinking will succeed?
• How would this orientation change the management thinking at a technology firm like Kodak?