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Description: McDonald’s Corp.’s comeback is gaining steam, fueled by all-day breakfast, value deals and lower commodity prices.

Source: Bloomberg.com – video report

Date: April 22, 2016

Link: http://www.bloomberg.com/news/articles/2016-04-22/mcdonald-s-profit-tops-estimates-on-all-day-breakfast-discounts

Questions for Discussions:

  • Explain McDonald’s financial turnaround.
  • Do you think this is a longer-term trend?

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