Description: According to January 2016 research, cost is one of the top reasons.

Source: eMarketer.com

Date: Apr 29, 2016

Link: http://www.emarketer.com/Article/Why-Internet-Users-Cutting-Cord/1013893?ecid=NL1003#sthash.8mWOZoJ3.dpuf

Questions for discussion:

• Do you think this research is, or is going to be, a financial problem for the industry?
• How can the industry mitigate customers’ perceived high costs for the services?