Posted by & filed under Company Analysis, Industry Analysis.

Description: Herbert Hainer, Adidas CEO, says the company plans to sell off its TaylorMade and Adams brands and will focus on its footwear and apparel business.

Source: – video report

Date: May 05, 2016


Questions for Discussions:

  • From a financial standpoint, why would Adidas divest from these firms?
  • Why would it continue to focus on footwear?
  • What do these decisions say about the industry?

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