Description: Herbert Hainer, Adidas CEO, says the company plans to sell off its TaylorMade and Adams brands and will focus on its footwear and apparel business.

Source: CNNMoney.com – video report

Date: May 05, 2016

Link: http://money.cnn.com/video/news/2016/05/05/adidas-ceo-golf.cnnmoney/

Questions for Discussions:

• From a financial standpoint, why would Adidas divest from these firms?
• Why would it continue to focus on footwear?
• What do these decisions say about the industry?