Description: In a recognition of the popularity of e-sports on college campuses, most Big Ten universities will field teams in the multiplayer online game League of Legends and compete in a style resembling conference play, in a partnership with the Big Ten Network.

Source: NYTimes.com

Date: Jan 19, 2017

Link: https://www.nytimes.com/2017/01/19/sports/big-ten-is-entering-a-new-realm-e-sports.html?ref=business&_r=0

Questions for discussion:

• Summarize the business model presented.
• Do you think this is a good idea?
• Do you think it could succeed?