Description: With no training in art or design, in 1979 Paul Ruitenberg started a business that moved from decorating store windows to crafting interior displays for thousands of supermarkets, including Giant Foods and A&P.

Source: Forbes.com

Date: Mar 17, 2017

Link: https://www.forbes.com/sites/forbestreptalks/2017/03/16/how-a-college-drop-out-built-an-18m-store-display-business-lost-everything-and-started-over/#2dd066e61e4c

Questions for discussion:

• Explain how this company was able to grow without much financial backing?
• Why did it fail?
• What is the financial message to entrepreneurs?