Description: J.C. Penney (JCP, +13.82%) gave investors a rare good surprise on Friday when it reported better than expected third-quarter sales, sending shares up 14% in pre-market trading.
Source: Fortune.com – video report
Date: Nov 10, 2017
Link: http://fortune.com/2017/11/10/jcpenney-results-2/
Questions for discussion:
- Summarize the financial changes at J.C. Penney?
- What explains these results?
- Do you think the firm has found a long-term strategy for improving financial results?
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