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Description: J.C. Penney (JCP, +13.82%) gave investors a rare good surprise on Friday when it reported better than expected third-quarter sales, sending shares up 14% in pre-market trading.

Source: Fortune.com – video report

Date: Nov 10, 2017

Link: http://fortune.com/2017/11/10/jcpenney-results-2/

Questions for discussion:

  • Summarize the financial changes at J.C. Penney?
  • What explains these results?
  • Do you think the firm has found a long-term strategy for improving financial results?

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