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Description: Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.


Date: Apr 17, 2018


Questions for discussion:

  • Do you think this service will generate new growth at Apple?
  • How can Apple improve chances for success?

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