Description: A third of development costs comes from clinical trials. Novartis wants to make them cheaper and faster.

Source: Bloomberg.com

Date: Jan 25, 2019

Link: https://www.bloomberg.com/news/articles/2019-01-25/big-pharma-s-drug-studies-are-getting-a-nasa-style-makeover?srnd=businessweek-v2

Questions for discussion:

• Summarize the approach being developed to reduce and control expenses?
• Why do you suppose it is only now being considered by these drug companies?
• Should investors consider this as a factor when choosing any particular firm?