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Description: Upstart direct-to-consumer brands—think Warby Parker eyeglasses or Allbirds shoes—should give a sustained boost to companies such as Facebook (ticker: FB) and Alphabet ’s (GOOGL) Google that benefit from their marketing efforts.

Source: Barrons.com

Date: Feb 25, 2019

Link: https://www.barrons.com/articles/facebook-alphabet-stock-could-see-boosts-from-direct-to-consumer-brands-51551111477

Questions for discussion:

  • Summarize what the report says about changes taking place online.
  • What does this mean for investors?

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