Description: Upstart direct-to-consumer brands—think Warby Parker eyeglasses or Allbirds shoes—should give a sustained boost to companies such as Facebook (ticker: FB) and Alphabet ’s (GOOGL) Google that benefit from their marketing efforts.
Date: Feb 25, 2019
Questions for discussion:
- Summarize what the report says about changes taking place online.
- What does this mean for investors?