Description: Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.

Source: eMarketer.com

Date: Nov 12, 2019

Link: https://www.emarketer.com/content/how-marketers-are-responding-to-recent-tiktok-headlines?ecid=NL1001

Questions for discussion:

• What are the concerns for users, marketers and investors, as described in this article?
• Do you think they are well founded?