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Description: Following a redesign in late 2017 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback.

Source: eMarketer.com

Date: Nov 19, 2019

Link: https://www.emarketer.com/content/worldwide-snapchat-usage-to-grow-more-than-14-this-year?ecid=NL1009

Questions for discussion:

  • What does the report suggest to investors about the industry and individual firms?
  • How would you evaluate the potential for the firms mentioned in the report?
  • Would you be an investor in any of these firms?

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