TV Ad Spending Will Never Be the Same

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Description: eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first… Read more »

Worldwide Snapchat Usage to Grow More than 14% This Year

Posted by & filed under Company Analysis, Growth & Valuation, Industry Analysis, Personal Finance.

Description: Following a redesign in late 2017 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. Source: eMarketer.com Date: Nov 19, 2019 Link: https://www.emarketer.com/content/worldwide-snapchat-usage-to-grow-more-than-14-this-year?ecid=NL1009 Questions for discussion: What does the report suggest to investors about the industry and individual firms? How would you evaluate the potential… Read more »