Description: One after the other as the morning wore on, Goldman Sachs Group Inc.’s most senior leaders — all men — took turns on stage describing their plan to restore its dimmed star. Much of it rests on a woman who’s being groomed to join them.

Source: Bloomberg.com

Date: Feb 13, 2020

Link: https://www.bloomberg.com/amp/news/articles/2020-02-13/the-woman-rising-from-goldman-trader-to-its-face-on-wall-street

Questions for discussion:

• What is the significance of Beth Hammack’s rise at the firm?
• Do you think the firm is marketing itself by way of her promotion at the firm?
• How has the brand changed as a result of her rise in management ranks?