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Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

Source: eMarketer.com

Date: Mar 17, 2020

Link: https://www.emarketer.com/content/why-tech-companies-can-regain-consumer-trust-as-coronavirus-crisis-continues?ecid=NL1001

Questions for discussion:

  • What are the highlights presented in this report?
  • Do you agree that a brand that is viewed as a source of greater trust will benefit long after this crisis has passed?
  • What does this mean for managers, investors?

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