Description: Jeffrey Katzenberg has nearly 50 years of entertainment experience and a massive war chest. Neither of those things guarantee success for his new mobile video service.

Source: INC.com

Date: Apr 03, 2020

Link: https://www.inc.com/matt-haber/quibi-mobile-video-jeffrey-katzenberg-startup.html?utm_source=incthismorning

Questions for discussion:

• Do you think the business model will work?
• How would you improve chances for success?
• Who will be the primary target audiences, in your opinion?
• Do you think this business presents a good investment?