Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.”

Source: Media.Post.com

Date: Mar 08, 2021

Link: https://www.mediapost.com/publications/article/361176/lego-barbie-betty-crocker-kind-celebrate-intern.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121662&hashid=xIhhTnG4Qdmubrqstxmgaw

Questions for discussion:

• Are these efforts to celebrate Women’s Day effective, in your opinion?
• What benefits can the firms gain as a result of these campaigns?
• Do you think these campaigns affect investors’ decisions?