Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday present.”
Source: NBC.com – video report
Date: Apr 08, 2021
Questions for discussion:
- What are the PR and other marketing benefits that derive from this story on national network television?
- What does this story say about the management at Old Navy?
- Do you think the publicity generated by this story can affect investors’ decisions about Old Navy?